Audible:Comedy
Audible’s needed a way of generating buzz among younger audiences using their “Laugh through it with comedy” platform.
The response was part influencer tie in, part CGI guerrilla stunt, thanks to Austin Ferrell and some heavy-duty glittery orbs getting a combined reach of over 21 million with over 344,000 engagements.
Combined reach of over 21m
Over 344,000 engagements across the content plan
Over 344,000 engagements across the content plan