Aussie News Today
Tourism  Australia
 18-25 year olds get their news from their feeds. 

So that’s where Tourism Australia decided to spread good news, to counter the doom and gloom with pozzy Aussie vibes, and lure young people down under for travel and work. 

A reactive social news channel was created to react to events in real time, turning up where people already were, to get them someplace new.

Cannes Lions Gold & Silver, Spikes Bronze & Silver, AWARD x 3, Caples x 3, The Webby Awards Finalist, New York Festivals Finalist, D&AD Shortlist.







A socially-native news platform that worked like a real news desk, it used programmatic targeting to distribute stories, and dragged in every iconic Aussie from Wolverine to Fluffy the Croc. 



Role: Senior Creative (Vanessa)
Senior CW: Josh Aitken
Senior AD: Simon Koay
CCO: Ben Coulson


©Steal everything.