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Superstar creatives Daisy Bard and Orla O’Connor had the idea to get unsolicited dick pics treated like real-life flashing, and Vanessa came on board as CD to make sure the campaign was beautiful, social and powerful. Getting parliamentary debate, a change in UK law, and pricks behind bars.

Awards: Cannes Bronze + Shortlist, WARC Grand prix for Effectiveness, Creative Circle x 3, LIA Bronze, Effies Silver.










The poster campaign featured all-too-familiar poses with a QR code that replaced the Ds with a petition to MPs, while the socials pushed the message to the masses.





The campaign was discussed by Fay Jones MP in parliament and two weeks later an amendment was made to the Online Safety Bill, making cyberflashing illegal.


 
Role: Creative Director (Vanessa)
Creatives: Daisy Bard & Orla O’Connor
Illustrator: Genie Espinosa
ECD: Laura Jordan Bambach


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