I think, therefore ii
Interactive Investor
Six months after the line won the pitch, V&J were still trying to simplify a fiddly financial offering. Then the bajillionth chat with the planner unearthed something... in the research groups you could notice the exact moment people realised how good a deal it was. Penny drop? Mic drop.
Roles: CD (Vanessa) & Copywriter (Jesse)
ECD: Dan Jacobs
Director: Pensacola @ Canada