Take:90
The Metropolitan Police



 It’s the rozzers! But no need to flush the drugs, they only want an experimental (translation: free) campaign to target the rise of low-level agression. “Take:90” - based on a neuroscientist’s insight that anger only lasts 90 seconds - was a mantra engineered to enter culture, and ended up on BBC Newsnight.

D&AD Shortlist x 4, Creative Circle Bronze, Campaign Big Shortlist,
British Arrows Shortlist, featured in Lürzer's Archive





















Role: Copy lead (Jesse)
Art lead: Terry O’Neill
Creatives: Jo Arnold, Nathan Holly, Georgina Horrocks,  Matt Kennedy
CDs: Joseph Ernst & Joe De Souza
ECD: Caroline Pay


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