Aussie News Today
Tourism  Australia
 News is depressing except Australian news which is hilarious. “Aussie News Today” targeted bad news in people’s social feeds with good Aussie vibes and, yes, flight deals. “Strewth mate”, Vanessa admittedly didn’t say, “we worked with journos and reacted to world events faster than a dingo after a kookaburra.” (Paraphrasing.)

Cannes Lions Gold & Silver, Spikes Bronze & Silver, AWARD x 3, Caples x 3, The Webby Awards Finalist, New York Festivals Finalist, D&AD Shortlist.







A socially-native news platform that worked like a real news desk, it used programmatic targeting to distribute stories, and dragged in every iconic Aussie from Wolverine to Fluffy the Croc. 



Role: Senior Creative (Vanessa)
Senior CW: Josh Aitken
Senior AD: Simon Koay
CCO: Ben Coulson


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